As Seen on TV: Army of Women Initiative

Oct. 2, 2008— -- On Wednesday, Dr. Susan Love officially launched the Love/Avon Army of Women, an organization attempting to find a cure for breast cancer through collaboration among leading cancer funding institutions. Rather than using research that focuses on killing cancer cells, this initiative will encourage research on what causes breast cancer, pairing a goal of 1 million women with scientists to "end breast cancer in our lifetime."