ESPN Gets Rose Bowl in 2011 to Corner BCS Market

The Rose Bowl will be televised on ESPN beginning in January 2011, giving the network broadcast rights to all Bowl Championship Series games.

ESPN announced the agreement the Rose Bowl on Friday.

The network had previously said it would air the Fiesta, Orange, Sugar and BCS national championship game as part of a multiyear agreement that also begins in January 2011.

The 2010 Rose Bowl and the 2010 BCS national title game from Pasadena, Calif., will remain on ABC. The Rose Bowl has had a separate media rights agreement from other BCS bowls.

The 2011 season will mark the first time all BCS bowls will be on cable television.

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