Matthew Robson, 15, has London's financial world buzzing about a memo he wrote on teen media trends.
(ABC News Photo Illustration)He's only 15, but London teenager Matthew Robson already has the financial world buzzing about his insights.
A report he wrote for investment bank Morgan Stanley on teens' media consumption has made the summer intern something of an overnight sensation. (To read the whole report, click here.)
At the behest of the bank's research team in London, Robson described how he and his friends interact with all kinds of media, from television and movies to Twitter and Internet radio.
"Without claiming representation or statistical accuracy, his piece provides one of the clearest and most thought-provoking insights we have seen. So we published it," the introduction to the report says.
Edward Hill-Wood, the head of Morgan Stanley's London research team, told the Financial Times that the report generated five or six times more feedback than their usual reports.
"We've had dozens and dozens of fund managers, and several CEOs, e-mailing and calling all day," Hill-Wood told the Financial Times.
A spokesman for Morgan Stanley gave ABCNews.com a copy of the report but declined to provide further comment or arrange an interview with Robson.
Robson wrote that teens devour all kinds of media but are reluctant to pay for it. They listen to music, but prefer online sites, such as last.fm over the radio. They watch TV, but only when their favorite programs are in season. And they view ads on Web sites as "extremely annoying and pointless."
The Internet and social networking sites are popular among teenagers, he said, but proceeded to give the micro-blogging service Twitter the thumbs down.
Do you have more information about this topic? If so, please click here to contact the editors of ABC News.
