Search the Web and ABCNEWS.com  
Good Morning AmericaWorld News Tonight20/20PrimetimeWorld News Now
  November 26, 2009
Print This Story
Email This Story
See Most Sent
HOMEPAGE
NEWS SUMMARY
US
INTERNATIONAL
MONEYScope
WEATHER
LOCAL NEWS
ENTERTAINMENT
ESPN SPORTS
SCI/TECH
POLITICS
HEALTH
TRAVEL
VIDEO & AUDIO
 

 
 
FEATURED SERVICES
INSURANCE
SHOPPING
WIRELESS
E-MAIL CENTER
BOARDS
FREE HEADLINE FEED
 


Consumer Confidence



The Consumer Comfort Index stands at +29 on its scale of -100 to +100. (ABCNEWS.com)
Buying Climate Remains Cool
Consumers More Reluctant to Spend Money This Year


ABCNEWS.com

N E W   Y O R K,  Nov. 30— The holiday shopping season has begun, with half of Americans calling it a good time to spend money — a bit fewer than at this time in either of the last two years.


     Exactly 50 percent of Americans call it a good time to spend, down from 55 percent at this time last year and 56 percent in 1998. One question confronting retailers is whether that’s enough of a change to influence spending at this critical time of year.
     Other ratings are the same or higher than at this time in 1999 or 1998, helping to keep overall consumer confidence strong: Seventy-seven percent of Americans rate the national economy positively, and 67 percent say their own finances are in good shape, according to the latest ABCNEWS/Money magazine poll.
    

In a Buying Mood
  Today 11/28/99 11/29/98
National
Economy
77% 73% 73%
Personal
Finances
67% 66% 67%
Buying Climate 50% 55% 56%

     INDEX — The ABCNEWS/Money magazine Consumer Comfort Index, based on these ratings, stands at +29 on its scale of +100 to -100, up one point from last week. It peaked at +38 last January.
     The index has averaged +29 this year, a point above its record 1999 average. Its lifetime average, depressed by recession in the early 1990s, is -10.
    

ABCNEWS/Money Index
Today +29
Jan. 16, 2000 +38  Record high
2000 average +29
1999 average +28  Best full year
1992 average - 44  Worst full year
Feb. 9, 1992 - 50  Record low
Average since 12/85 - 10

A Closer Look
As usual, confidence is higher among better-off Americans: The index is +65 in higher-income households compared to -12 in the lowest, +47 among college graduates but -13 among high-school dropouts and +34 among whites but -4 among blacks.
     Here’s a closer look at the three components of the ABCNEWS/Money index:
     NATIONAL ECONOMY — The poll asks: Would you describe the state of the nation’s economy these days as excellent, good, not so good or poor? Seventy-seven percent of Americans rate the nation’s economy as excellent or good, unchanged from last week. The best was 80 percent on Jan. 16. The worst was 7 percent in late 1991 and early 1992.
     PERSONAL FINANCES — The poll asks: Would you describe the state of your own personal finances these days as excellent, good, not so good or poor? Sixty-seven percent rate their own finances as excellent or good, up a point from last week. The best was 70 percent, set Aug. 30, 1998, and last matched in January. The worst rating was 42 percent on March 14, 1993.
     BUYING CLIMATE — The poll asks: Considering the cost of things today and your own personal finances, would you say now is an excellent time, a good time, a not-so-good time or a poor time to buy the things you want and need? Fifty percent say it is an excellent or good time to buy things they want and need, up a point from last week. The best was 57 percent on Jan. 16. The worst was 20 percent in the fall of 1990.

Methodology
The ABCNEWS/Money magazine Consumer Comfort Index represents a rolling average based on telephone interviews with about 1,000 adults nationwide each month. This week’s results are based on 1,038 interviews in the week ending Nov. 26 and have an error margin of plus or minus 3 percentage points. Field work was conducted by International Communications Research of Media, Pa.
     The ABCNEWS/Money index is derived as follows: The negative response to each index question is subtracted from the positive response to that question. The three resulting numbers are then added and divided by 3. The index can range from +100 (everyone positive on all three measures) to -100 (all negative on all three measures). The survey began in December 1985.

Previous ABCNEWS polls can be found in our Poll Vault.

 Search the Web and ABCNEWS.com  


Market Index Chart
 DJIA DJIA value
 NASDAQ NASDAQ value
 S&P 500 S&P 500 value
By Symbol
 
My Portfolios
 RELATED STORIES
Why Retailers Fear a Red Christmas

Lack of Hot Toys Challenges Retailers

Small Business Builder: Online Elves

The Shopping Rush Begins

Avoid Going Into Debt This Holiday Season


Season of Spending  ARCHIVE
Read past polls


 
 
 
 
 











'Biggest Boom'
Search Now:
 
In Association with Amazon.com
 

 
Copyright © 2004 ABCNEWS Internet Ventures.

Add ABCNEWS Headlines to Your Site

News Summary |  US |  International |  MONEYScope  |  Entertainment  |  ESPN Sports |  Sci/Tech |  Politics |  Health |  Travel |  Video & Audio
Good Morning America  |  World News Tonight  |  20/20 |  Primetime |  Nightline |  World News Now |  This Week

Click here for:  Sitemap   Help   Advertiser Info   Contact ABC   Tools   PR   Terms of Use   Updated Privacy Policy

Family of sites:      ABC.com        ABC Family        ESPN.com        Disney.com        FamilyFun.com        GO Mail        Movies.com